It’s February! The sun is out, the daffodils are blooming, I can sense the approaching barbecues and beer garden weather… and yet… everyone is still glued to their mobiles.
At this point we must all accept that mobile phones are a defining feature of our society and they will not be going away anytime soon. You may be wondering, why do businesses NEED to make their websites mobile friendly? Well, it’s 2019 and it’s no secret that pretty much everybody uses a mobile phone, according to 2019 statistics, 2.71 billion people use smartphones across the globe. Making sure your website is available all the time and not just on a PC or laptop will push your website upwards and apart from those who do not have a mobile friendly website.
Today we live in the age of social media, there are 3.397 billion active social media users in 2019 and if your business has any social media marketing, it is incredibly important to ensure it is mobile friendly as you want to take full advantage of a social media audience- easy browsing and seamless clicking will keep people on your website.
Also, did you know that being a mobile friendly website automatically improves your SEO ranking? With 80% of all internet users using a smartphone, Google favours websites that offer internet users an easier and smoother experience when browsing online- so it makes sense that they rank mobile friendly sites higher than those that are not. As of April 21st 2015, sites that were not mobile friendly were penalised in the search results. As smartphones are further developed and technology is evolving, if your website is not mobile friendly, sadly it will just be getting pushed further and further down the search results.
In 2019 if your website is not mobile friendly it is seen as falling behind as it is not being kept modern and relevant. As observed and anticipated, mobile web usage has increased and will only increase from this point, so make your website mobile friendly! Put yourself ahead and apart from businesses that do not have mobile friendly websites!