The first step in forming a business or organisation is creating a website. The internet is a vital tool that every company should utilise. Internet marketing has grown and evolved rapidly in the past two decades and now focusing your thoughts and ideas on the web page have become a vital step towards success. An element of building a website that is often overlooked is the quality of content writing. This could be on the web pages themselves or alternatively on a blog.
If this is an area of marketing that you would like to improve then here are some tips on writing good content for your website.
Think About Your Audience
Making sure you establish your audience is the first step within content writing. This dictates the language that is used within the content written as well as the subject matter. For example, if you are writing a blog for healthcare, you would want to use reassuring language for potential patients. Alternatively you could be writing a women’s fashion blog, therefore the blogs would consist of the latest fashion trends. Therefore, adapting your writing style can dramatically effect you audience engagement.
Use Relevant Keywords
If you regularly read our blog then you will already know a bit about SEO marketing, if not then take a look at our top 10 tips for effective SEO marketing. When it comes to your websites ranking on search engines, the way that you SEO your website can effect the amount of traffic you receive. Some of the most important SEO tactics come from content writing. Keywords are an example of this, so that you are writing the best possible content for your website, make sure that you are using keywords that are relevant to your business or organisation.
Use Short, Easy to Read Sentences
If the content that you are producing is hard to read then it is likely that you won’t have many readers. Grammar and coherence might seem like a common concept, but it is often forgotten within marketing. If your business produces easy to read content then they are more likely to return to your site. Making sure that your writing is to a professional standard is another important factor. Your website is the face of your business and a potential consumers first impression. If there are spelling mistakes or grammatical errors, your audience will not trust in your company or vision. There are apps that you can use to help with spelling and grammar across your website if this is an area of writing that you are not confident with such as Grammarly.
Make It Interesting and Engaging
There is nothing worse than visiting a website that does not engage it’s audience. There are several different ways in which you can engage your reader, the first being visually. We live in an era which is defined by visual marketing which means if your website or blog are not visually appealing with various images and videos, your reader is less like to want to commit to reading the content. Another way that you can engage your audience is by providing contact information that is easily navigated to and also asking questions that your audience can answer in the comments.
If you would like more information regarding writing good content for your website then you can contact us for more information or let us know in the comments below!