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Tips on Blog Writing for SEO

Tips on Blog Writing for SEO

Blogging has actually been around since the 1990’s. It is only in the last decade that this style of internet sharing has become increasingly popular. Not only for personal use but for business’s also. The first question you may have is, how does blog writing and SEO relate?

SEO (search engine optimisation) can seem like a daunting task for those that are not familiar with it. SEO is a powerful tool to use for business’s as it helps your website rank in higher search results. There are certain actions that need to be taken for SEO to be successful and one of those actions is to update your site regularly with new content. If you don’t already have a blog that you can achieve this with, now is the time to get one.

If you are unsure on how to start a blog on an existing business website you can use sites such as WordPress or alternatively contact us and we can help set one up for you. For your blog to be successful in terms of SEO, there are certain actions you need to take, so here are some tips on blog writing for SEO.

Tips on Blog Writing For SEO


Keywords play a vital role when it comes to SEO. The first step in writing a blog post is researching the keywords relating to your business or subject matter, so that you can observe how well each keyword is ranking. You want to make sure that the keywords you are writing about are relevant to your site content overall as this means you will be targeting the right audience with each of your posts.

There are two ways that you can research the right keywords to use within your post, firstly typing them into different search engines to see where they rank on the page. Alternatively, you can also use Google’s keyword tool which can show you how particular keywords rank that directly relate to your business.

google keywordsInternal & External Links

Internal and external links are the most important part of blog writing and should be in each and every one of the articles that you write. The reason these are such a powerful tool for SEO is that it increases the domain ranking of your website, which in turn will help it rank higher.

Internal links are links to your own website within your blog post and external links are links to other sites within your post. In the eyes of google, internal and external links on your website show that you are writing good content, if you don’t want to link to your own site, why would others want to link to it? For each post you should aim to include 4 internal and 4 external links.


This might not seem like an obvious tip, however, it should be on your checklist for SEO and blog writing. There are a few reasons why video is good for SEO, the first more obvious reason is that it creates engaging content for your reader. The second is that it also creates inbound links for your website, which as stated above, is essential if you want your website to rank higher.

Make sure that the videos you include on your blog posts are relevant to the content you are writing, you can use video sites such as Vimeo and Youtube to find endless content for your articles.

Visual Appeal

We live in an era where visual stimulation is the centre of our everyday lives. If you want readers and potential consumers to keep visiting your site and reading your content then it is important to make sure that it is presented well. You can instantly make your blog posts more visually appealing by adding images and videos rather than just block text which can be off putting.

Coherent and Original

The fifth and final tip on blog writing and SEO is coherence and originality. One of the biggest factors to avoid when writing blog posts is duplicate content as this can effect your ranking overall. Therefore, taking the time to write engaging and original content will not only help interest your readers but also improve your overall ranking.

The second aspect to consider is making sure that each blog post is near perfect when it comes to spelling and grammar so that you can give the allure of professionalism at all times.

Do you have any questions regarding blog posts and SEO? If so you can contact us for more information or let us know in the comments below!