Tips on Improving Your Brand’s Instagram Feed
We live in an era where visual stimulation is the key to marketing success. This includes avenues such as Instagram, blogging and video advertising. If your Instagram looks good, potential consumers are more likely to engage with your account and brand. This social media platform has become the preferred social network for those under 30,. Therefore, if you don’t have an Instagram account and that age group is your target then we recommend you consider making one.
Instagram was created so that those who enjoyed social media, could express themselves visually. To keep up with the growing visual marketing demand it is important for your brand to find it’s own visual voice as your feed will be the face of the business. Without having an interesting looking feed, users are likely to unfollow you. If you are looking for some inspiration or tips on improving your brand’s Instagram feed then here are our thoughts.
Tips on Improving Your Brand’s Instagram Feed
Brush Up on Your Photography Skills
As Instagram revolves around videos and images, photography knowledge and skills are fundamental to the success of your feed. Gone are the early days when screenshots and mobile photo captures will make the cut. There are a few different ways to brush up on your knowledge of photography:
- Follow brands or creators that inspire your creative skills
- Learn some of the photography basics
- Use apps or photo editing software (Enlight, Snapspeed etc)
Make Sure You are Consistent
Make sure your posts look good is only the first part of reaching your target audience. The second part is consistency as this will create a professional and polished feel for your followers. You can do this by picking a theme and making sure that it stays the same throughout your feed. The kind of themes you choose can be identified by colour for example a black and white feed or by filters. When you are picking a theme, don’t just think about the pictures over all also think about how they look next to one another.
Consistency also incorporates how often you post. If you only post once a month, then your brand might reach the following you desire. We would recommend posting every 1-2 days as this will help your following grow as well as your business.
Make a Plan
The best way to keep up with the consistency required for a successful and fresh looking brand feed is to also plan ahead. Using a visual planner will make sure that you are keeping up with visual appeal and will help you and your brand become more organised. We recommend apps such as:
If you have any questions or thoughts on improving your brand’s Instagram feed then let us know in the comments below!
Instagram accounts featured in this blog: everlastingcharm, ihavethisthingwithfloors, thecraftedlife.
