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How Important is Google My Business?

How Important is Google My Business?

Nowadays, the internet has a huge influence on how well your business grows. There are many different avenues to help your business evolve, one of the main tools is Google My Business. The good news is that setting up your business page on Google is completely free and it has many benefits.

How does it appear?

Google My Business is great for building up a local profile and this will benefit your local SEO rankings. It will show your business on Google maps, therefore, directing customers to your business. When consumers search your business it will show as a sidebar on the left, shown below.

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As you can see it comes up with all the basic information that customers would need to either contact you or visit your business. It has direct links to your website as well as directions from Google Maps. Other than showing up on google maps and reaching out to local consumers, you may be wondering what other benefits Google My Business has for your business?

Benefits of Google My Business?

Keep Your Audience Updated- This is a great tool for your to be able to inform your potential customers about any updated associated with your business or perhaps even list special offers you have on at the time. Having up to date and helpful information displayed on your Google My Business page is important for audience engagement, if it is out dated, your business will not come across as reliable.

Encourages Customer Engagement- There is nothing worse than searching a business and not knowing anything about their customer experience. When you have set up a Google My Business page, customers will be able to share their experience with your business. This enables you to build up trust with future customers or clients.

Discover Your Business Insights-  The best way to improve business outreach is to understand how your customers found your company. Google My Business helps your understand how your customers found your business. For example, it can show you whether your company was searched directly or discovered.

Media Posting Section- There is also a section where you can regularly post media such as videos and photos. This is of course optional however recommended. It gives your audience new updates and more of an insight into your business. 2018 is a year of more visual marketing, therefore the more visually appealing your outreach, the more likely you are to stand out to customers.

Based on our research we would argue that a Google My Business page is actually essential. Especially when it comes to audience outreach and Google rankings. If you are keen on setting up a page for your company or business but need a helping hand on how to start then here is a tutorial that will guide you through it.

If you have any questions regarding setting up a Google My Business page then you can contact us via our website or comment below!

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